Why Small Business Owners Should Have a Website

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website tree We love our local businesses and the passionate entrepreneurs who run them. But we were surprised to learn that more than half of all small business owners don’t have a website. As a Santa Cruz web design agency, we care deeply about our community and we’d love to see all of our local businesses thrive. Below is a list of some of the benefits of having a great website:

Engage With Current Customers

When you’re not interacting with a customer in person, your website will do the talking for you. Create an on-site blog, regularly post content, and share it on social media. You will quickly create a following of loyal customers who are more likely to repurchase your products/services and recommend them to their friends and family.

Reach Out to New Customers

Establishing an online presence allows potential customers who are searching for your company’s products and/or services to find you. With so many people using services like Yelp to discover new companies, you don’t want to miss out on a fantastic opportunity to access new customers. To further increase your online visibility, familiarize yourself with the basics of Search Engine Optimization (e.g. meta tag optimization, Google Authorship markup, Google Publisher).

Differentiate Yourself From the Competition

Now more than ever, people are drawn to companies that have a personal story to tell. With growing competition among local businesses, it’s important to stand out from the crowd and convey your personal story. A website gives you the platform to tell the world about what makes your company unique.

Build Authority

By showcasing your knowledge and expertise on your website, people will start to view you as a credible source of information, and they’ll be more inclined to make a purchase.

Increase Sales

While the initial costs associated with building a website are not trivial, you will generally see a return on investment quickly. After all, a website serves as a promotional platform for your company’s products and/or services. On your landing pages, you can include calls-to-actions to inform customers about promotions or events surrounding your business. Utilizing an internet marketing strategy is the most cost effective way to promote your business, and it’s important that your website represents your company well and drives visitors to convert to customers.

So if you’re a small business owner, consider getting a new website design in Santa Cruz from a reputable agency like Launch Brigade. Contact us today and let us help you increase your sales.

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