The Buttery

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Yum. Made. Easy.

The Buttery is a community icon. They needed a beautiful, understated website to get out of the way and let their dazzling cakes speak for themselves. They also needed their legacy blog migrated so it could live under one roof with the main site and have a unified visual design. Finally, they needed an integrated online store, allowing their employees to get off the phones and spend more time with customers — or coming up with delicious new creations.


The final designs put lush, colorful photography front and center, and gave everything else room to breath. The shopping experience afforded customers maximum control in the minimum number of steps, allowing them to select a cake, set a delivery date, and communicate a personalized message, all before checking out.

"As a destination marketing organization, it’s critical to have superior SEO and an easy-to-edit website. This is where Launch Brigade came to our rescue. Their website development team migrated our previous design and content into a new web platform and content management system, as well as enabled a non-technical editing experience for publishing our new content moving forward.

We know we can count on Launch Brigade's technical expertise and ability to solve complex problems, as they continued to build custom integrations from our web platform into our new niche customer relationship management system. It’s been an impressive three years working with them and their continued web hosting management and maintenance."

— Daryl Zape, Online Marketing Director at Visit Santa Cruz County

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