From Stagnation to Innovation: Elevating Santa Cruz’s Digital Presence
Responsible for driving tourism, Visit Santa Cruz was struggling to be agile with their content publishing and marketing efforts. Stuck on a dysfunctional website platform, content creation was a slow and painful process. Features which were common on other websites required costly customization from their developer.
Launch Brigade was tasked with a design and content migration to the WordPress Content Management System (CMS). The new website leveraged modern solutions which streamlined the ability to manage memberships, publish events, and generate partner landing pages through a custom integration with their Customer Relationship Management (CRM) system.
When launched, the website maintained its search engine rankings through hundreds of rich blog posts, landing pages, and dynamic content. The site was fast, featured well organized content, and is easy to navigate including a rich search and filtering system. With ongoing refinements our partnership has continued to deliver value to member organizations.
- Website Redesign
- Improved Navigation
- Content Management System
- Digital Marketing
- SEO Optimization