Remaking the Downtown Santa Cruz Association Website Downtown Santa Cruz serves a wide variety of businesses in the Downtown District. As a small agency, they have always been resourceful in their efforts. Leveraging a website which evolved over time, and touched by...
From Stagnation to Innovation: Elevating Santa Cruz’s Digital Presence Responsible for driving tourism, Visit Santa Cruz was struggling to be agile with their content publishing and marketing efforts. Stuck on a dysfunctional website platform, content creation...