Our Process

Home » Our Approach » Our Process

Our tried and true process allows us to deliver exceptional websites on-time and within budget.

We have a tried and true process to ensure we deliver an exceptional product on-time and within budget. Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Crafting Your Digital Vision, One Conversation at a Time

Our journey together starts with listening. Looking at the big picture, we will learn about your business, your origin story, your customers, your pain points, and your goals. We will have questions (lots of them). Don’t worry, it’s not an interrogation…

From this exercise, we will determine the necessary actions that will make the biggest impact. We will ideate around these concepts and create the project plan with phases and timelines.

Elevate Your Web Presence with Content-Driven Design

Impactful websites take a “content first” approach. Pre-designed templates do not facilitate effective engagement, instead we design around compelling and educational content. Content must be carefully crafted and aligned with your customer’s needs.

Once a content architecture is established, the designer can begin the process of creating wireframes to visually support your messaging. This is a collaborative process between the copywriter, marketing staff, and designer.

Where form meets function

Design is an opportunity to support and present your brand and messaging in an easy to digest way. A combination of both art and science, digital design blends aesthetics and content, creating engaging digital experiences, and leading your customer through the buyer’s journey.

Our design team will work with you to understand your inspirations and craft a compelling design style for your website. Through the iterative process, we will review and evolve the design until we arrive at a mutually agreeable layout for your website.

Release the Nerds!

The development phase is where all the pixels from design are transformed into a content management machine. Often trivialized, developing a performant website involves a considerable amount of technical considerations, planning, architecture, execution, testing, and refinement.

Our development team is continually trained on the latest technology and development standards, building each website into a customized content management platform. Beyond dynamic and engaging interactions on the front end of your website, the backend must be easy to use and provide a hassle free experience for creating, updating , and publishing content.

Applying the fine toothed comb

Developing a website which looks great on every device is a daunting technical task. Our Quality Assurance Specialists review the designs and project requirements, and conduct a thorough review of the website. We use industry standard review tools such as Browser Stack to ensure the website renders correctly on popular browsers, operating systems, and device types.

Issues uncovered during the QA process are reviewed my the project manager and tasked out to the development team to make corrections. After subsequent rounds of QA and only when we feel our work is solid, we provide our clients with access to a “staging” copy of the site hosted online. Based on feedback, our team will complete any minor adjustments and prepare to launch the site.

Hold my Beer!

It’s time to reap the rewards of all that hard work. At a mutually agreed upon day and time, our team will take the final steps to launch your new website. But wait, there’s more. There are a myriad of technical details and steps that must be taken during and after the launch process. Through our many years of experience, we’ve developed processes and checklists to ensure everything is as it should be.

We perform scans of the site to look for any errors. We submit a sitemap to the search engines to get them crawling your new content. We set up redirect maps to prevent any old URLs from returning 404 errors. Finally we monitor the site with a collection of tools over the following weeks to find and address any issues found by Google such as site crawling and indexing issues, changes in search engine page ranking (if applicable), and more.

Proper care and feeding

Just like your car needs regular services like oil changes, tuneups, and tires, your website also needs ongoing maintenance. Often overlooked, your website is a complex system which is subject to cyber attacks, changing internet standards, and browser updates. As the primary fulcrum or leverage point in your marketing strategy which converts visitors into customers, your website must function trouble free 24×7.

Our maintenance plans are designed to proactively maintain your website, and catch issues before they become a problem. Not all websites require the same amount of effort to maintain, and we’ve created multiple plans which strike the right balance of cost vs. benefit for the diverse needs of our clients. From small business to enterprise, we cover all the bases.

Recent Work

We enjoy our work and getting to know our clients. That combination results in producing meaningful work, and the results speak for themselves.

Launch Brigade uses Accessibility Checker to monitor our website's accessibility. Read our Accessibility Policy.